Michele Larsen is a New York native. While continuing her business education at the prestigious New York University, Michele began working in the publishing industry. After attending NYU, Michele expanded her US cultural understanding by living in the Western US for a time. Michele returned to New York to take a position at Ziff Davis Publishing. Michele moved on into the Media and Entertainment industry working for Billboard Magazine (VNU).

While helping music artists expand their venues, Michele became passionate about helping clients succeed. Michele left Billboard in the late 2000's and started Lady Larsen Entertainment. Doing so let her focus on helping music artists, medical doctors, stylists, and authors succeed in reaching their goals.